"Varumärket försvarsmakten" !?
"Genom att utveckla varumärket Försvarsmakten."
VARUMÄRKET FÖRSVARSMAKTEN? När blev rikets försvar och säkerhet en handelsvara? Detta är way beyond Nattväktarstaten. Såväl Ayn Rand som Robert Nozick skulle uppresa sig i protest mot ett sådant vansinne.
Men Patrik Dahle är inte boven i det här dramat. Den här typen av missriktat näringslivstänkande sprider sig som ett gift inte bara inom försvarsmakten utan på en rad områden där det varken är efterfrågat eller önskvärt. En gång i världen var värnplikten en medborgerlig skyldighet, en plikt mot det samhälle som säkrade ens fri- och rättigheter. Därefter har det utvecklats mer och mer till en exklusiv utbildning i takt med att färre och färre som önskat verkligen fått göra värnplikten och nu ska det alltså bli frågan om ett yrke som alla andra där försvarsmakten ska konkurrera om anställda som vilken arbetsgivare som helst...
Vore det inte bättre om Försvarsmaktens redan ansträngda resurser lades på rikets försvar och fredsbevarande insatser, snarare än stärkande av ett varumärke?
Varumärken.
Kämpa och dö för ditt varumärke!
Världen blir allt mer obegriplig.
Visst häpnar man! Även organisationer som Amnesty har ju börjat prata "varumärken" så det är onekligen märkliga tider vi lever i...
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